Ayrton Stradale Illuminates Singtel Waterfront Theatre at Esplanade – Theatres on the Bay, Singapore
Ayrton’s exclusive distributor for Singapore, Total Solution Marketing, recently delivered 25 Ayrton Stradale Profiles to the Singtel Waterfront Theatre at Esplanade – Theatres on the Bay, Singapore, adding to its lighting stock and expanding its Ayrton offering.
“We were looking for a compact moving fixture that could provide the output and feature set we require from a mid-size luminaire,” said Heryadi Yusof (known as Yadi), Head of Lighting for The Esplanade Co Ltd. “It also needed to be flexible enough to serve a wide variety of productions.”
As with all hardware investments, the Esplanade team initiated an open tender evaluation process that considered a range of fixtures based on their performance, functionality and value. “We already have the Ayrton Argo 6, Rivale Profiles and Washes, and Veloce Profiles and Washes as part of our lighting stock but it would be remiss of us not to keep an open mind about what might be available,” added Yadi.
The Stradale Profile was the clear winner, based on the venue’s operational and technical requirements. As part of Ayrton’s Ultimate series, the Stradale Profile shows that designing an ultra-compact and lightweight fixture of just 23.5kg does not mean any deterioration of performance.
“From our initial evaluation and use, the compact form factor, output and feature set have been the most practical aspects of the Stradale,” Yadi continued.
“It provides the capabilities expected of a larger fixture while maintaining a smaller footprint, giving lighting designers greater flexibility when working within different rigging and production requirements. The fixture also integrates well into our existing inventory, providing another versatile option for visiting productions.”
Versatility, alongside Stradale’s enviable footprint and performance, is an essential ingredient for a multi-purpose venue such as the Singtel Waterfront Theatre. With its different seating and staging options, every single production requires a fresh visual design option, so the new additions are not installed as part of a permanent house rig.
The Stradale Profiles are now part of the Singtel Waterfront Theatre inventory and will be deployed according to the artistic and technical requirements of each production. “Our objective is to maintain a versatile and reliable house inventory that provides lighting designers with the tools they need to realise their creative vision,” says Yadi.
“The Stradale Profile expands the range of fixture options available to productions using the Singtel Waterfront Theatre and complements our existing lighting inventory. As the fixtures have only recently been added, we will continue to evaluate their performance through operational use and feedback from productions.”
Set against the breath-taking backdrop of the Marina Bay, Singtel Waterfront Theatre is Esplanade’s purpose-built, mid-sized, multi-format performance venue that offers a range of staging and seating requirements. It can be set up as traditional proscenium theatre, end-on, in-the-round or traverse plan, or a spacious flat floor layout. It is no surprise then that this venue attracts productions across a wide range of genres and requires a versatile lighting inventory that meet the demands of different types of shows.
Of the service they received from Total Solution Marketing, Yadi confirms, “TSM responded to our queries in a timely and professional manner throughout the procurement process.”
“Ayrton is immensely proud to see Stradale Profile fixtures chosen for Singtel Waterfront Theatre at Esplanade,” added Vijay Thaygarajoo, Ayrton’s Regional Sales Manager APAC. “This landmark installation reinforces our commitment to supporting world-class arts venues across the region.”
Tevin Heng, Executive Director at Total Solution Marketing commented, “The Stradale Profile bridges a gap by delivering dynamic performance capabilities without overpowering smaller venues and intimate stages. Yet, it also has the output to handle larger productions when needed.
“With the addition of the Stradale Profile, we are very proud that Esplanade now offers its clients the complete family of fixtures from Ayrton Ultimate series.”
Credits:
Text: Julie Harper
Photos: © Aloysius Lim, © Chrawme, © FXRXS and © 760coremedia
