It is with great pleasure that Ayrton announces the appointment of ACT Lighting, Inc. as its new exclusive distributor for the United States, with effect from 10 January 2018.

ACT Lighting, Inc. is the US’s leading distributor of entertainment equipment with a fantastic reputation for technical knowledge and market understanding, backed by great customer service.

Ayrton’s global sales director Michael Althaus states: “We are very happy to have ACT Lighting as our new distributor. Ayrton is entering a new stage of growth, with its product range expanding and its team increasing rapidly, so we need a strategy that can cope with the extra demands this generates. Ayrton has therefore chosen to move its US distributorship to ACT Lighting which is well-placed to meet those demands, having an infrastructure, comprehensive sales network and a wealth of technical knowledge to take Ayrton onto the next stage of its US development.

Althaus continues: “We are looking forward to the next era of Ayrton and to working closely with ACT Lighting in promoting the Ayrton brand further across the US.”

Brian Dowd, ACT’s VP of Sales and Marketing, comments: “We are excited to offer Ayrton’s innovative and cutting-edge products to the amazing artists whose creative vision we are lucky to support. Ayrton is a highly complementary offering alongside ACT’s other best-in-class flagship brands, including MA Lighting, Claypaky, Robert Juliat, and others. We are also delighted to announce that Keith Bennett will join ACT as a brand specialist for Ayrton. He brings with him a continuity of market experience, product expertise and customer service which is key to Ayrton’s character as a manufacturer and which fits hand in glove with ACT’s own philosophy.”

Bennett comes to ACT from Morpheus Lights, which has been a fantastic distributor and advocate of Ayrton for many years.

Keith Bennett can be reached at +1 (844) 996-0884 or [email protected].

 

Photos:

ACT Lighting Sales Team, with Ayrton’s Michael Althaus, left to right: Shawn Sack, Keith Bennett, Doug Mekanik, Michael Althaus (centre), Brian Dowd, Aaron Hubbard, Alex Monast, George Masek, James Davey

Other news

Ayrton Perseo and Domino Profiles light up the Jova Beach Party 2022

There was great success for the summer tour of Jova Beach Party 2022, which saw the Italian songwriter Lorenzo Cherubini, aka Jovanotti, performing from June until September […]

Ayrton Domino LT shines for Showtec at Singapore National Day Parade

Showtec, one of the largest rental companies in South East Asia, was delighted to purchase 40 Ayrton Domino LT luminaires from Total Solution Marketing Pte Ltd, Ayrton’s […]

Ayrton’s Diablo S proves Total Solution for Trio AV in Singapore

Total Solution Marketing, Ayrton’s exclusive distributor for the Singapore region, is very happy to announce the purchase of 24 Ayrton Diablo S LED profile fixtures by Trio […]

Ayrton Domino Profile on tour with Cremonini

Cesare Cremonini’s Stadium Tour 2022 Milano, which started in Milan and closed with a resounding event at the Imola racetrack, has just ended. The eight sold-out dates […]

Lighting designer Joe Cabrera II selects Ayrton MagicBlade R effects lighting for Tears for Fears Tipping Point World Tour 2022

Tears for Fears has wrapped the North American leg of their Tipping Point World Tour 2022 in support of the duo’s comeback album of the same name. […]

Ayrton Cobra takes to the water in Hanover for the 75 Years of Lower Saxony celebrations

Ayrton was delighted to supply producer and lighting designer Jens Hillenkötter with its very latest luminaire, the unique laser-sourced, IP65 rated Cobra, for the celebrations of 75 […]