It is with great pleasure that Ayrton announces the appointment of ACT Lighting, Inc. as its new exclusive distributor for the United States, with effect from 10 January 2018.

ACT Lighting, Inc. is the US’s leading distributor of entertainment equipment with a fantastic reputation for technical knowledge and market understanding, backed by great customer service.

Ayrton’s global sales director Michael Althaus states: “We are very happy to have ACT Lighting as our new distributor. Ayrton is entering a new stage of growth, with its product range expanding and its team increasing rapidly, so we need a strategy that can cope with the extra demands this generates. Ayrton has therefore chosen to move its US distributorship to ACT Lighting which is well-placed to meet those demands, having an infrastructure, comprehensive sales network and a wealth of technical knowledge to take Ayrton onto the next stage of its US development.

Althaus continues: “We are looking forward to the next era of Ayrton and to working closely with ACT Lighting in promoting the Ayrton brand further across the US.”

Brian Dowd, ACT’s VP of Sales and Marketing, comments: “We are excited to offer Ayrton’s innovative and cutting-edge products to the amazing artists whose creative vision we are lucky to support. Ayrton is a highly complementary offering alongside ACT’s other best-in-class flagship brands, including MA Lighting, Claypaky, Robert Juliat, and others. We are also delighted to announce that Keith Bennett will join ACT as a brand specialist for Ayrton. He brings with him a continuity of market experience, product expertise and customer service which is key to Ayrton’s character as a manufacturer and which fits hand in glove with ACT’s own philosophy.”

Bennett comes to ACT from Morpheus Lights, which has been a fantastic distributor and advocate of Ayrton for many years.

Keith Bennett can be reached at +1 (844) 996-0884 or keith@actlighting.com.

 

Photos:

ACT Lighting Sales Team, with Ayrton’s Michael Althaus, left to right: Shawn Sack, Keith Bennett, Doug Mekanik, Michael Althaus (centre), Brian Dowd, Aaron Hubbard, Alex Monast, George Masek, James Davey

Other news

Giovanni Pinna chooses Ayrton Cobra again for « Vasco Live 2024 »

The latest tour of the legendary Italian rock star Vasco Rossi captivated thousands of fans (620,000 tickets sold) with epic concerts at the San Siro Stadium in […]

Ayrton Cobra joins the party at Fairground Festival

Cologne-based motion design and show development studio, visualprime, is used to doing things on a large scale, and Hannover’s Fairground Festival of electronic music is no exception. […]

Ayrton Perseo Profiles are Ben Cracknell’s workhorse fixtures for the Olivier Awards 2024

The Olivier Awards 2024 took place on Sunday 14 April 2024 at the Royal Albert Hall, from where it was broadcast by ITV1, and streamed internationally on […]

LD Systems adds Ayrton Rivale Profiles to its inventory

LD Systems, a premier provider of audio, lighting and video equipment, production services and audio visual integration products, has invested in 26 Ayrton Rivale Profiles.  LD Systems […]

Audiovisual success with Ayrton at the first major event in Spain’s renovated Santiago Bernabéu: Telefónica 100 Live

Spain’s newly-renovated Santiago Bernabéu stadium lit up like never before on May 18th with the spectacular event “Telefónica 100 Live.” This unforgettable celebration of Telefónica’s centenary brought […]

Fredrik Stormby goes large with Ayrton fixtures at Eurovision Song Contest 2024

The Eurovision Song Contest’s official slogan #UnitedByMusic is applicable not only to the artists and audiences. To stage a live broadcast of this magnitude – reputedly the […]